In an era where thousands of marketing technologies are developed across the number of verticals, but there are just four essential components.
Three of them are consistent. Almost all the companies are familiar with these components, i.e marketing automation, content management and customer relationship management, and the last one which is moving to the hearts of enterprises Digital Asset Management (DAM).
As more organizations rely on rich content to drive marketing programs, they need to manage content across multiple platforms effectively.
Marketing Automation:
MA software manages various marketing processes and online multifunctional marketing campaign activities across multiple channels.
This reducing repetitive tasks and manual interventions. Marketing Automation helps create more precise personalized content to drive engagement and increase ROI.
Example: Marketo, Eloqua, Pardot, HubSpot.
Content Management System:
A CMS system is used to manage web content allowing activities like creation, editing, and publishing along with workflow management.
Some CMS platforms also provide large developer communities to ensure help in the customization role.
Example: WordPress, Drupal, Magento, Joomla!, Wix
Customer Relation Management:
CRM helps the organization manage interaction with potential and current customers. Along with this it also helps analyze and improve business relationships, customer retention increases.
Example: Salesforce, Zoho, Oracle, SugarCRM
Data Asset Management (DAM):
DAM helps integrating delivery channels and allows a large volume of data to be delivered using various channels like email or WCM to social channels.
DAM helps an organization create, develop, track, and distribute rich content. DAM is like a centralized library that has images, photos, videos, documents, and presentations.
Single storage location allows DAM the ability to consistent content strategy across multiple programs and various customer touchpoints.
Advantages of Digital Asset Management:
- A multifunctional system to store, change and increase asset traceability
- Data integration and content integration
- Personalization and micro-tagging
Digital asset management is moving to the heart of the marketing infrastructure to solve these challenges.
DAM makes content accessible to marketing and creative teams, also a DAM helps to connect it to critical systems where it’s put to use.
You may also like to Read:
Role of Digital Asset Management in Marketing
Marketers guide for digital asset management
