SEO is a method to make website content functional in order to enhance visibility on the internet. In this process, adding and fixing all SEO components is essential while aiming to rank on the search engine.
The HTML H1 tag is one of the main elements of SEO, alongside maintaining keyword density, constructing valuable content, and adding relevant links. It provides an appropriate structure to a piece of content that readers search for.
There are six HTML tags, including h1, h2, h3, and so on. Among these, h1 is the most important, whereas h6 bears the least significance.
Let’s dive deeper to understand <h1> tag appropriately and assess its importance in SEO. Alongside that, the blog will also include best practices of such tags in SEO.
What is an H1 Tag in SEO?
An H1 tag is basically the title tag on a webpage that indicates its primary idea. The starting text of a page directs the readers and the search engine to what the page offers. Many websites add more than one <h1> tag, which restricts their chances of ranking.
Data states that over 60% of web readers prefer only one <h1> tag or title on a webpage. More than one tag can create confusion about the website content and offerings. Creating the title tag on a webpage is an easier task. All users need to do is select the texts and set the ‘text theme’ to Heading 1 on any CMS platform.
Adding an H1 tag is like adding a book title. A book title defines the core idea of the entire book. Similarly, the <h1> tag depicts what a particular webpage contains. It has an opening and a closing tag, between which users add the title text.
Why are H1 Tags Important?
<h1> tag is an integral part of on-page SEO that assists webpages in constructing and disseminating details about it among the readers and search engines. It has certain objectives while enhancing on-page SEO, chiefly to enhance the accessibility and usability of a webpage or web content. Below are a few factors to justify the importance of an H1 tag in SEO:
Elevated user experience:
<h1> tag provides structure to a webpage following a hierarchy that guides internet users and readers on which to focus first while visiting a website. H1, h2, and h3 are placed chronologically alongside details to make users understand what to prioritize. This process enhances user experience by eliminating confusion about website content.
More chances to get optimized:
Alongside human readers, H1 tags help search engines identify what a website is about. This further assists webpages in getting optimized and indexed through successful crawling. Appropriate optimizations contribute to high search engine rankings.
Enhanced accessibility:
Several people use screen readers to evaluate the content on a webpage. Adding <h1> tag makes it easier for screen readers to easily understand the primary idea of a webpage and transform the exact details with users. The tag assists in guiding people on what they are looking for on the internet.
Best Practices of <h1> Tags in SEO:
Add the target keyword: Ensure to include the target or focus keyword in <h1> tag. As the search engine scans webpage content for indexing, there is a high probability of getting ranked on the web and enhancing visibility among the searchers by adding the target keyword to the title.
Use only one H1 tag: Heading 1 provides proper structure to website content following a hierarchy. It is helpful for readers to understand the structure and prioritize the important elements. More than one tag can trigger confusion among website visitors.
Summing Up!
H1 tags possess high significance in SEO, even though marketers often overlook their importance. An inefficient heading or title can be one reason for web ranking issues. Therefore, marketers should consider the gravity of including appropriate H1 tags on their web pages for better optimization and higher ranking. Never miss our blog updates and the opportunity to learn about the latest marketing trends.
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