Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.

Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.

The retail industry is unique in that there are few other sectors which are so complex and varied. Retailers today are required to be multifaceted and adapt to dramatic socioeconomic changes. Not only has the retail industry gone through significant disruption because of technology, but the global economy, changes in working patterns and new entrants have brought waves of change to the modern retailer.