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Marketing and Technology

What is lead Scoring? How it helps in effective lead generation
Lead Scoring: The Ultimate Strategy to Skyrocket Your Lead Generation Initiatives
Amidst the technologically advanced era, effective lead generation is still a longing desire of many B2B companies. The chief reasons for this can be diverse, such as failure to identify the target audience, inability to understand the target audience's requirements, not choosing an appropriate marketing strategy, and others.    Lead scoring, in this regard, can assist […]
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Unveiling the Top 6 ABM Metrics to Track in 2024
Unveiling the Top 6 ABM Metrics to Track in 2024
The B2B tech arena is taking big leaps each day, and staying one ahead is the need of the hour! Alongside this, there are different strategic approaches that stand as the cornerstone of B2B marketing. ABM Metrics Account-Based Marketing is one such solid approach to targeting high-value clients rather than focusing on the whole population. […]
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M-Commerce
Understanding M-Commerce: What are its Best Practices?
The commercial sector is transforming every day with new technologies and their enhanced implementation for marketing purposes. M-commerce is one of the commercial models that received prominence over a few decades. It is a comparatively easier tactic than others but can provide more efficiency. In this blog, we shall understand the business model better through […]
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SEO Metrics
Stay Ahead of the Game: All About Tracking SEO Metrics in 2023
SEO, the industry buzzword, is a crucial digital marketing strategy that allows businesses to enhance their brand credibility and bolster their reputation in the competitive online marketplace. It is no secret that SEO metrics is dynamic and complex in unison.  However, to create a solid SEO strategy investing time, money and effort is more important […]
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Small Business, Big Impact: The Rise of Extended Reality in SMB Corporations
Small Business, Big Impact: The Rise of Extended Reality in SMB Corporations
What is SMB? The Role SMB Extended Reality in small and medium-sized businesses (SMBs) or Small and Medium-sized Enterprises (SMEs) are companies with fewer employees than a certain threshold. These businesses are more significant than micro-businesses but smaller than large corporations. They are classified based on the number of employees, assets, and revenue, the limit […]
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First-Party Data
Mastering First-Party Data Strategies: Elevating Your User Data Collection
Modern online marketing must recognize the power of data. Effectively harnessing user information from websites, apps, and digital platforms has become the cornerstone of successful marketing. In this comprehensive guide, we delve into the depths of first-party data strategies, unraveling the intricacies of its collection and its indispensable role in the face of evolving data […]
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B2B Intent Data
Discover the Importance of B2B Intent Data: A Comprehensive Guide to Achieving Business Success
This data-driven approach yields remarkable success rates as we hone in on profiles and behaviours that serve as the foundation for tailor-made campaigns. With B2B Intent Data in our arsenal, we can transcend the generic and embrace the extraordinary.   The Power of Buyer Intent Data Buyer intent data emerges as a veritable goldmine within […]
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Fake Followers Bots For Social Media
Understanding the Threat of Fake Follower Bots on Social Media
Introduction: In the day and age of highly followed influencers and the popularity that comes with it, there are also some risks and threats that come along with it. The threat of fake follower bots is a rising concern on the social media accounts of celebrities and influential people. This threat is not limited to […]
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Creating Engaging Video Tutorials: Tips and Tools for Using Online Screen Recorders
Creating Engaging Video Tutorials: Tips and Tools for Using Online Screen Recorders
Online screen recorders have become an essential tool for creating engaging video tutorials. These software applications allow users to capture and record their computer screens, along with audio and webcam footage, to create informative and visually compelling videos. Whether you're a teacher, a software developer, or a content creator, online screen recorders can help you […]
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What is Web Crawling in SEO
What is Web Crawling in SEO?
Web Crawling in SEO is an essential strategy for easy access to information. Crawlers are the reasons for searching for the best results for the users. Web crawlers are used in every application today. For instance, looking for the best restaurant or booking a plane ticket you receive the best results because of the web […]
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Hadoop vs Spark. Which is better big data framework
Hadoop vs Spark. Which is the better big data framework?
The difference between Hadoop and Spark is in their preparation, process, management, and analysis of Big Data sets. Big Data consists of large datasets and images. Similarly, these datasets can have a different format and the frameworks collect the data from various sources. However, Big data does not define only the volume of the data. […]
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The Future of SEO with Machine Learning and AI
The Future Scope of SEO with Machine Learning and AI
Machine Learning and AI have impacted the digital marketing space tremendously. As a result, one such dynamic and core technology is SEO. Moreover, Machine Learning and AI have transformed SEO and revolutionized it.   Although, due to the Pandemic businesses are unable to reach their audiences through regular networking channels. Therefore, SEO has pushed the content […]
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